How to Create a WordPress Website in 2024: A Step-by-Step Beginner’s Guide How to Create a WordPress Website in 2024: A Step-by-Step Beginner’s Guide

How to Create a WordPress Website in 2024: A Step-by-Step Beginner’s Guide

Discover how to create a WordPress website in 2024 with our comprehensive guide. Learn about hosting options, domain selection, installation, themes, plugins, and content creation. Plus, get expert tips on security, backups, and mobile optimization to ensure your site is ready for success in the digital landscape.

Ready to launch your dream website? In 2024, WordPress remains the go-to platform for creating stunning, functional sites with ease. Whether you’re a small business owner, blogger, or creative professional, WordPress offers unparalleled flexibility and power.

You’ll be amazed at how simple it is to bring your vision to life. With cutting-edge themes, intuitive drag-and-drop builders, and AI-powered tools, you can craft a professional-looking site in no time. Plus, you’ll have access to a vast ecosystem of plugins to enhance your site’s functionality. Let’s dive into the exciting world of WordPress and discover how you can create a website that stands out in 2024.

What Is WordPress and Why Choose It in 2024

WordPress is a versatile content management system (CMS) that powers over 40% of all websites on the internet. It’s an open-source platform that allows you to create, manage, and customize websites without extensive coding knowledge. In 2024, WordPress continues to dominate the web development landscape, offering a perfect blend of simplicity and sophistication.

Why should you choose WordPress for your website in 2024? Here are some compelling reasons:

  1. User-friendly interface: WordPress’s intuitive dashboard makes it easy for beginners to navigate and manage their websites. You’ll find yourself creating pages, posts, and customizing your site’s appearance with just a few clicks.
  2. Endless customization options: With thousands of themes and plugins available, you can tailor your WordPress site to match your unique vision. From sleek business websites to vibrant e-commerce stores, the possibilities are limitless.
  3. SEO-friendly: WordPress is built with search engine optimization in mind. Its clean code structure and customizable permalinks help your site rank higher in search results, driving more organic traffic to your content.
  4. Mobile responsiveness: In an era where mobile browsing dominates, WordPress themes are designed to be responsive, ensuring your site looks great on all devices.
  5. Regular updates and security: The WordPress community constantly works on improving the platform’s security and functionality. Regular updates keep your site protected against potential threats and add new features to enhance your website’s performance.
  6. Scalability: Whether you’re running a small personal blog or a large corporate website, WordPress grows with your needs. It’s equally capable of handling high traffic volumes and complex functionalities.
  7. E-commerce integration: With plugins like WooCommerce, you can easily transform your WordPress site into a fully-functional online store, complete with secure payment gateways and inventory management.
  8. Community support: The vast WordPress community offers extensive resources, forums, and documentation to help you troubleshoot issues and learn new skills.
  9. Cost-effective: While premium themes and plugins are available, you can create a professional-looking website using free resources, making WordPress an economical choice for businesses and individuals alike.
  10. Multilingual capabilities: WordPress supports multiple languages, allowing you to reach a global audience with ease.

By choosing WordPress in 2024, you’re not just selecting a website builder; you’re joining a thriving ecosystem that empowers you to create, grow, and succeed online. Its combination of flexibility, user-friendliness, and powerful features makes it the ideal platform for bringing your digital vision to life.

Choosing the Right WordPress Hosting Provider

Selecting an appropriate hosting provider is crucial for your WordPress website’s success. The right host ensures optimal performance, security, and reliability for your site in 2024.

Shared Hosting vs Managed WordPress Hosting

Shared hosting and managed WordPress hosting offer distinct advantages for different website needs. Shared hosting places multiple websites on a single server, sharing resources and costs. It’s budget-friendly and suitable for small websites with low traffic. However, performance can suffer during traffic spikes, and you’re responsible for most technical aspects.

Managed WordPress hosting, on the other hand, provides a specialized environment optimized for WordPress. It offers automatic updates, enhanced security, daily backups, and expert support. While pricier, it’s ideal for growing websites that require scalability and hands-off management. Managed hosting often includes features like staging environments, built-in caching, and content delivery networks (CDNs) to boost performance.

Consider your technical expertise, budget, and website goals when choosing between shared and managed hosting. If you’re new to WordPress or running a high-traffic site, managed hosting’s convenience and optimized performance might outweigh the extra cost.

Top Hosting Options for 2024

In 2024, several hosting providers stand out for their WordPress-specific offerings:

  1. Bluehost: Known for its user-friendly interface and one-click WordPress installation.
  2. WP Engine: Offers premium managed WordPress hosting with advanced features.
  3. SiteGround: Balances affordability with performance and excellent customer support.
  4. Kinsta: Provides high-performance managed WordPress hosting on Google Cloud Platform.
  5. Cloudways: Offers cloud-based managed WordPress hosting with flexible pricing.

Each provider has unique strengths. Bluehost excels in simplicity, making it perfect for beginners. WP Engine caters to enterprise-level sites with its robust infrastructure. SiteGround strikes a balance between cost and features, appealing to a wide range of users. Kinsta focuses on speed and scalability, ideal for growing businesses. Cloudways offers a pay-as-you-go model, allowing you to choose your preferred cloud provider.

When selecting a host, consider factors like uptime guarantees, customer support quality, scalability options, and pricing structures. Read user reviews and compare performance metrics to find the best fit for your WordPress website in 2024.

Selecting and Registering Your Domain Name

Choosing the perfect domain name is like picking a star in the digital universe. It’s your website’s first impression, address, and brand ambassador all rolled into one. In 2024, with millions of websites already online, finding a unique and memorable domain requires creativity and strategy.

Think of your domain as your digital real estate. Just as you’d carefully choose a location for a physical store, your domain name needs equal consideration. It’s not just about availability; it’s about finding a name that resonates with your brand and sticks in your visitors’ minds.

When brainstorming domain names, consider these factors:

  • Relevance to your brand or niche
  • Memorability and ease of spelling
  • Length (shorter is often better)
  • Avoid hyphens and numbers (they’re harder to remember)
  • Potential for trademark issues

Here’s a pro tip: use a domain name generator tool. These tools can spark ideas you might not have considered. Some popular options include Namecheap’s Beast Mode and GoDaddy’s Domain Name Generator.

Once you’ve found the perfect domain, it’s time to register it. But where? There are countless domain registrars out there, each with its own pros and cons. Some top contenders for 2024 include:

  1. Namecheap: Known for competitive pricing and excellent customer support
  2. Google Domains: Offers a clean interface and integrates well with other Google services
  3. GoDaddy: A veteran in the industry with a wide range of additional services
  4. Bluehost: Ideal if you’re planning to host with them as well

When registering, consider these extras:

  • Domain privacy protection: Hides your personal info from public WHOIS databases
  • Auto-renewal: Ensures you don’t accidentally let your domain expire
  • SSL certificate: Some registrars offer this for free, enhancing your site’s security

Remember, your domain is an investment. While it might be tempting to go for the cheapest option, consider the long-term value and services offered by the registrar.

Lastly, think about domain extensions. While .com remains king, don’t rule out alternatives like .net, .org, or even niche extensions like .blog or .tech. These can sometimes be more available and might even better suit your brand identity.

Your domain name is your digital handshake. Make it firm, memorable, and true to your brand. With the right choice, you’re setting the foundation for a successful WordPress website in 2024 and beyond.

Installing WordPress: Step-by-Step Guide

Installing WordPress is a crucial step in creating your website. There are two primary methods: one-click installation and manual installation. Let’s explore both options to help you choose the best approach for your needs.

One-Click Installation Method

One-click installation simplifies the WordPress setup process, making it accessible even for beginners. Most reputable hosting providers offer this feature through their control panel. Here’s how it works:

  1. Log in to your hosting account’s control panel
  2. Locate the one-click installer (often labeled “WordPress” or found in a section like “Website” or “Apps”)
  3. Click “Install” and follow the prompts
  4. Choose your domain and installation directory
  5. Set up your admin username and password
  6. Click “Install” to complete the process

The installer automatically configures the database and installs WordPress files. This method typically takes 5-10 minutes, saving you time and reducing the risk of errors. It’s ideal for those new to website creation or anyone looking for a quick, hassle-free setup.

Manual Installation Process

Manual installation gives you more control over the WordPress setup but requires technical knowledge. Here’s a step-by-step guide:

  1. Download WordPress from wordpress.org
  2. Create a database on your hosting account
  3. Upload WordPress files to your server via FTP
  4. Rename the wp-config-sample.php file to wp-config.php
  5. Edit wp-config.php with your database details
  6. Run the WordPress installation script by visiting your domain
  7. Complete the installation form with site details

This method takes 15-30 minutes, depending on your experience. It’s beneficial for developers or those who want to customize their installation. Manual installation allows you to place WordPress in a specific directory or make advanced configurations.

While more complex, manual installation provides a deeper understanding of WordPress’s structure. It’s like building a custom home versus buying a pre-built one – you have control over every aspect of the foundation.

Choosing the Perfect WordPress Theme

Selecting the right theme is crucial for your WordPress website’s success in 2024. A theme defines your site’s visual appeal and functionality, setting the stage for user engagement and brand representation.

Free vs Premium Themes

Free themes offer a cost-effective starting point for your WordPress website. They provide basic functionality and design elements, ideal for beginners or those on a tight budget. Popular free theme directories include the WordPress.org repository, offering thousands of options.

Premium themes, while requiring an investment, often deliver advanced features, superior design quality, and dedicated support. They typically offer more customization options, regular updates, and enhanced security measures. Premium themes from reputable marketplaces like ThemeForest or StudioPress range from $30 to $100+.

Consider your website’s purpose when choosing between free and premium themes. For a simple blog or portfolio, a free theme might suffice. E-commerce sites or complex business websites often benefit from premium themes’ advanced features and support.

Remember, a theme’s quality isn’t solely determined by its price tag. Evaluate factors like responsiveness, loading speed, and compatibility with popular plugins. Read user reviews and check the theme’s update frequency to ensure long-term viability.

Customizing Your Theme

Customizing your WordPress theme transforms a generic template into a unique representation of your brand. Start by accessing the WordPress Customizer, found in your dashboard under “Appearance” > “Customize.”

Key customization areas include:

  1. Colors: Adjust your site’s color scheme to match your brand identity.
  2. Typography: Select fonts that complement your design and enhance readability.
  3. Header: Customize your logo placement and navigation menu structure.
  4. Layout: Modify content width, sidebar positioning, and footer elements.
  5. Widgets: Add functionality to your sidebars and footers with various widgets.

For advanced customization, consider using page builders like Elementor or Divi. These tools offer drag-and-drop interfaces, allowing you to create complex layouts without coding knowledge.

Child themes provide a safe way to make extensive modifications without altering the parent theme’s core files. This approach ensures your customizations remain intact during theme updates.

Remember, effective customization balances aesthetics with functionality. Prioritize user experience by maintaining consistent design elements and ensuring your site remains responsive across devices.

Essential Plugins for Your WordPress Website

Plugins are the secret sauce that transforms your WordPress site from basic to brilliant. They’re like digital Swiss Army knives, each adding unique functionality to your website. Let’s explore the must-have plugins for security, SEO, and performance in 2024.

Security Plugins

In 2024, website security isn’t just important—it’s non-negotiable. Security plugins act as digital bodyguards, protecting your site from cyber threats. Wordfence leads the pack, offering real-time threat defense and malware scanning. It’s like having a vigilant bouncer at your site’s door, keeping the bad guys out.

Sucuri Security is another heavyweight, providing comprehensive protection including malware scanning, security hardening, and post-hack actions. It’s the equivalent of a high-tech alarm system for your digital property.

For those who prefer a set-it-and-forget-it approach, iThemes Security Pro automates security tasks. It’s like having a personal security detail that works 24/7 without needing constant supervision.

Remember, no plugin is a substitute for good security practices. Use strong passwords, keep your WordPress core and plugins updated, and regularly back up your site. These plugins enhance your security posture, but they work best when combined with your own vigilance.

SEO Optimization Plugins

In the crowded digital landscape of 2024, SEO isn’t just about being found—it’s about standing out. SEO plugins are your secret weapons in the battle for search engine rankings.

Yoast SEO remains the go-to choice for many, offering comprehensive on-page optimization tools. It’s like having an SEO expert looking over your shoulder, guiding you to create search-engine-friendly content.

Rank Math is gaining ground, offering a user-friendly interface and advanced features like schema markup and Google Search Console integration. It’s the Swiss Army knife of SEO plugins, packing multiple tools into one sleek package.

For those who love data, SEOPress provides detailed analytics and customization options. It’s like having a personal data analyst, helping you make informed decisions to boost your search rankings.

Remember, these plugins are tools, not magic wands. They guide you in optimizing your content, but creating high-quality, relevant content is still your responsibility. Use these plugins to enhance your SEO strategy, not replace it.

Performance Enhancement Plugins

In 2024, site speed isn’t just about user experience—it’s a crucial ranking factor. Performance plugins are the turbochargers for your WordPress site, optimizing every aspect for lightning-fast load times.

WP Rocket leads the charge, offering caching, lazy loading, and minification in one package. It’s like having a pit crew for your website, fine-tuning every component for peak performance.

For image-heavy sites, Smush is a game-changer. It compresses images without quality loss, significantly reducing load times. Think of it as a digital personal trainer, helping your images stay lean and fit.

If you’re looking for an all-in-one solution, WP Optimize covers caching, database optimization, and image compression. It’s the Swiss Army knife of performance plugins, tackling multiple optimization tasks with ease.

Remember, while these plugins can significantly boost your site’s speed, they’re most effective when combined with a solid hosting foundation and well-optimized content. Use them to enhance your site’s performance, not as a band-aid for poor hosting or bloated design.

Creating Key Pages and Content

Your WordPress website’s success hinges on crafting compelling pages and content. Let’s explore how to design an engaging homepage and set up a captivating blog.

Designing Your Homepage

Your homepage serves as the digital storefront of your WordPress website. It’s the first impression visitors get, so make it count. Start by clearly stating your brand’s purpose and unique value proposition above the fold. Use high-quality visuals that align with your brand identity to create an immediate emotional connection.

Incorporate a clear navigation menu to guide visitors to key sections of your site. Include prominent calls-to-action (CTAs) that direct users to take desired actions, such as signing up for a newsletter or exploring your products. Consider adding social proof elements like client testimonials or trust badges to build credibility.

For optimal user experience, ensure your homepage is mobile-responsive and loads quickly. Use whitespace strategically to prevent clutter and improve readability. Include a brief “About Us” section to humanize your brand and connect with your audience on a personal level.

Remember, your homepage isn’t just a pretty face – it’s a strategic tool. Use analytics to track user behavior and continuously optimize your layout and content based on data-driven insights.

Setting Up Your Blog

Your blog is the heartbeat of your WordPress website, pumping fresh content to engage and inform your audience. Start by choosing a blog layout that complements your overall site design. Consider using a grid or masonry layout for visual appeal, especially if your content includes eye-catching featured images.

Create categories that align with your main topics, making it easy for readers to find content that interests them. Implement a search function and tag system to enhance content discoverability. Don’t forget to set up an RSS feed for subscribers who prefer to consume content through feed readers.

Craft compelling headlines that pique curiosity and promise value. Open your posts with a hook that grabs attention and clearly states the benefit of reading on. Use subheadings, bullet points, and short paragraphs to improve scannability for today’s fast-paced readers.

Integrate social sharing buttons to encourage content distribution. Consider implementing a related posts feature at the end of each article to keep readers engaged and reduce bounce rates. Enable comments to foster community engagement, but moderate them to maintain a positive environment.

Remember, consistency is key in blogging. Develop a content calendar to maintain a steady posting schedule, and vary your content types to keep things fresh and exciting for your audience.

Optimizing Your WordPress Website for Search Engines

In 2024, search engine optimization (SEO) remains crucial for WordPress websites. To climb the search rankings, start by installing an SEO plugin like Yoast SEO or Rank Math. These tools guide you through optimizing titles, meta descriptions, and content for target keywords.

Focus on creating high-quality, original content that answers your audience’s questions. Use headers (H2, H3, etc.) to structure your content logically, making it easier for both readers and search engines to understand. Include relevant keywords naturally throughout your text, but avoid keyword stuffing.

Speed matters in SEO. Optimize your images by compressing them and using lazy loading. Implement caching with plugins like WP Rocket or W3 Total Cache to improve page load times. Consider using a content delivery network (CDN) to serve your site faster globally.

Mobile optimization is non-negotiable. Ensure your WordPress theme is responsive and looks great on all devices. Google prioritizes mobile-friendly sites in its rankings, so test your site using Google’s Mobile-Friendly Test tool.

Build a strong internal linking structure by connecting related posts and pages. This helps search engines understand your site’s architecture and spreads link equity. Create a clear site structure with categories and tags for better content organization.

Leverage schema markup to provide search engines with detailed information about your content. This can lead to rich snippets in search results, increasing click-through rates. Many SEO plugins offer built-in schema options.

Don’t forget about off-page SEO. Build high-quality backlinks by creating shareable content and engaging with your industry community. Guest posting on reputable sites and participating in relevant online discussions can boost your site’s authority.

Regularly monitor your SEO performance using tools like Google Search Console and Google Analytics. These provide insights into your site’s search performance, helping you identify areas for improvement and track your progress over time.

Ensuring Website Security and Backups

In the digital realm, your WordPress website is like a fortress, and you’re the guardian. Hackers and cybercriminals are constantly prowling, looking for vulnerabilities to exploit. But fear not! With the right security measures and backup strategies, you’ll transform your site into an impenetrable stronghold.

First things first, install a robust security plugin. WordFence and Sucuri are the dynamic duo of WordPress security, offering features like malware scanning, firewall protection, and login attempt monitoring. They’re like vigilant sentinels, standing guard 24/7.

But don’t stop there. Two-factor authentication is your secret weapon against unauthorized access. It’s like adding a moat to your castle walls. Even if someone cracks your password, they’ll need a second form of identification to breach your defenses.

Let’s talk about the unsung hero of website management: regular updates. WordPress, themes, and plugins are constantly evolving, patching vulnerabilities faster than you can say “cybersecurity.” Set up automatic updates, and you’ll sleep soundly knowing your site is always equipped with the latest armor.

But what if disaster strikes? That’s where backups come in. Think of backups as your website’s time machine. With plugins like UpdraftPlus or BackupBuddy, you can create snapshots of your site and store them securely in the cloud. It’s like having a reset button for your entire online presence.

Here’s a pro tip: diversify your backup locations. Don’t put all your eggs in one basket. Store backups on your local machine, an external hard drive, and a cloud service like Google Drive or Dropbox. It’s the digital equivalent of hiding treasure maps in multiple locations.

Remember, security isn’t a one-time task—it’s an ongoing process. Regularly audit your site’s security, run malware scans, and stay informed about the latest threats. It’s like being a digital detective, always one step ahead of the bad guys.

Mobile Optimization and Responsive Design

In 2024, your WordPress website’s mobile optimization is non-negotiable. With over 60% of web traffic coming from mobile devices, a responsive design isn’t just nice to have—it’s essential.

Start by choosing a responsive WordPress theme. Most modern themes are built with mobile-first principles, but double-check by previewing them on various devices. Popular themes like Astra, GeneratePress, and OceanWP offer excellent mobile responsiveness out of the box.

Next, optimize your images for mobile. Use plugins like ShortPixel or Smush to compress images without sacrificing quality. This reduces load times on slower mobile connections. Consider implementing lazy loading, which delays image loading until they’re needed, further speeding up your mobile site.

Typography plays a crucial role in mobile design. Opt for legible fonts and increase font sizes for mobile screens. A minimum of 16px for body text ensures readability without zooming. Use ample line spacing and shorter paragraphs to improve scannability on smaller screens.

Navigation is another key aspect of mobile optimization. Implement a hamburger menu for mobile devices to keep your navigation clean and uncluttered. Ensure that touch targets, like buttons and links, are large enough for easy tapping—aim for at least 44×44 pixels.

Page speed is critical for mobile users. Use Google’s PageSpeed Insights to identify and fix mobile-specific performance issues. Consider implementing Accelerated Mobile Pages (AMP) for lightning-fast loading on mobile devices.

Test your site’s mobile-friendliness using Google’s Mobile-Friendly Test tool. This provides insights into any mobile usability issues that need addressing. Don’t forget to test your site on actual mobile devices—emulators can’t replicate the real user experience.

Optimize your forms for mobile users. Keep them short, use appropriate input types (e.g., number pad for phone numbers), and implement autofill where possible. This reduces friction and improves conversion rates on mobile devices.

Lastly, consider the impact of mobile-first indexing. Google primarily uses the mobile version of your site for ranking and indexing. Ensure that your mobile site contains all the same content and structured data as your desktop version to maintain your search engine rankings.

By focusing on these mobile optimization strategies, you’ll create a WordPress website that not only looks great on all devices but also provides an excellent user experience for your mobile visitors in 2024.

Key Takeaways

  • Choose WordPress for its user-friendly interface, customization options, and SEO-friendly features
  • Select the right hosting provider, considering shared vs. managed WordPress hosting based on your needs
  • Install WordPress using either the one-click installation method or manual process
  • Customize your chosen theme to align with your brand and optimize for mobile responsiveness
  • Enhance your site’s functionality with essential plugins for security, SEO, and performance optimization

Conclusion

Creating a WordPress website in 2024 is an exciting journey that combines technical know-how with creative flair. By following the steps outlined in this guide you’ll be well-equipped to launch a professional site that stands out in the digital landscape. Remember that your WordPress journey doesn’t end at launch. Continually update your content optimize for mobile and prioritize security to keep your site fresh and secure. With WordPress’s versatility and your newfound knowledge you’re ready to make your mark online. So go ahead dive in and watch your digital presence flourish!

Frequently Asked Questions

Why is WordPress recommended for website creation in 2024?

WordPress is recommended for its versatility, user-friendly interface, and extensive plugin ecosystem. It offers a wide range of customization options, robust content management capabilities, and strong community support. With its continuous updates and improvements, WordPress remains a top choice for both beginners and experienced users looking to create professional websites in 2024.

What is managed WordPress hosting and why is it important?

Managed WordPress hosting provides an optimized environment specifically tailored for WordPress websites. It offers enhanced security, automatic updates, improved performance, and expert support. This type of hosting is important because it reduces technical burdens, ensures better uptime, and allows website owners to focus on content creation and business growth rather than server management.

How do I choose the right domain name for my website?

Choose a domain name that’s memorable, relevant to your brand, and easy to spell. Consider using keywords related to your business or niche. Opt for shorter names when possible and avoid hyphens or numbers. Check for trademark conflicts and ensure the domain is available across social media platforms. Popular domain registrars can help you search and register your chosen name.

What are the steps to install WordPress?

WordPress installation can be done through one-click installers provided by many hosting companies or manually. For manual installation: 1) Download WordPress, 2) Create a database, 3) Upload WordPress files to your server, 4) Run the installation script by visiting your domain, 5) Follow the on-screen instructions to complete setup. One-click installers simplify this process significantly.

What are essential plugins for a new WordPress website?

Essential plugins for a new WordPress website include:

  1. Security plugin (e.g., Wordfence, Sucuri)
  2. SEO plugin (e.g., Yoast SEO, Rank Math)
  3. Caching plugin (e.g., W3 Total Cache, WP Rocket)
  4. Backup plugin (e.g., UpdraftPlus, BackupBuddy)
  5. Form plugin (e.g., WPForms, Contact Form 7)
    These plugins enhance security, improve search engine visibility, boost performance, ensure data safety, and facilitate user interactions.

How can I ensure my WordPress website is secure?

To secure your WordPress website, install a reputable security plugin like WordFence or Sucuri. Implement two-factor authentication, use strong passwords, and keep WordPress core, themes, and plugins updated. Enable automatic updates where possible. Use SSL encryption, limit login attempts, and regularly backup your site. Perform security audits and malware scans to stay proactive against potential threats.

Why is mobile optimization important for WordPress websites in 2024?

Mobile optimization is crucial in 2024 due to the increasing use of smartphones for web browsing. It ensures your website provides an excellent user experience on mobile devices, improving engagement and conversions. Google’s mobile-first indexing means mobile-optimized sites may rank better in search results. Responsive design, fast loading times, and mobile-friendly navigation are key factors in mobile optimization.

What are some tips for creating engaging content on a WordPress website?

To create engaging content: 1) Know your audience and address their needs, 2) Use compelling headlines, 3) Incorporate visuals like images and videos, 4) Write in a clear, concise style, 5) Use subheadings and bullet points for easy scanning, 6) Include calls-to-action, 7) Encourage comments and interaction, 8) Update content regularly, 9) Optimize for SEO, and 10) Share your content on social media platforms.

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At RipplePop we have been building and maintaining WordPress sites for over 10 years. We have handled everything from security and site speed to complex multi-site e-commerce builds. We use our experience to write our blog which aims to help you make the best decisions for your WordPress site. Our WordPress expertise and amazing customer service have helped keep our clients happy for nearly a decade.